Test 1: Chapter 1 - 4

Educational Purpose.

Question 1:
Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores.
Explore the Web site and examine it carefully for features that indicate the level of services it provides. Using your experience in the physical store and review of the Web site, write a 200 word evaluation of the company's touch point consistency.

Answer:

Dee Jay Home Video was found in 1986 and is among the famous E-Commerce retailer that offer services from a range of DVD (Movies and Games), B/Ray (Movies) to Electronic Games Player with accessories, Hand Phones with accessories, Computers with accessories, Digital Cameras with accessories, Handy Cam with accessories and AVA Facilities with accessories etc. From retail shop they wider their service by providing their own website. The website was very extremely website friendly that ia very easy to view updates regarding Mobile Phones, Gadgets and many more. The categories of the products that can be found on the site are well organized and give users the ability to swiftly navigate between different product categories and strike the eyes of viewer with Latest Phones, The Bestseller Phones, and Different Mobile Phone Models Category. A left vertical navigation menu is popular because it allows viewers to include more links versus a horizontal navigation menu. If there’s an inquiry about their product, they also provide live help messenger to those who need online assistance and enquiry.

Among the Dee Jay Home Video branch that I often visit is at Unit No.3, Block H, Abd Razak Complex, Gadong Branch-selling computer & accessories as well as camera and handy cam. The Branch was very strategic place to run a business because it situated at the Central Business District.

The main disadvantage of e-commerce websites when compared to traditional physical retail stores is that websites can’t give shoppers the ability to touch and see products.Thus, images of the products being sold must be included and displayed in an enticing way. Images must be big enough to see details and features of a product.

 http://deejayhv.com/index.php

Question 2:
What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.

Answer:

Internet is not only focusing on a certain number of group, but it is a world wide user. Introducing a Business through internet can be a richly rewarding experience, both in terms of money and general satisfaction and business through internet strategies will prove to be very useful. As more and more consumers move online in search of purchasing decisions, business has also moved, following the customers. There is plenty to learn in business through internet but once you do, you can have great successes. It is not easy but if done right, is worth every single minute of the time you put in during the initial stages. In addition, there’s a lot of benefits of owning internet bussines such as it help to

·       Enjoy low startup costs

·       Increase your earning potential

·       Access a wider network of clients and buyers

Question 3:
Describe two possible service-for-fee offerings that might become available to users of Internet-enabled wireless devices (such as iPad or mobile phones) in the near future. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.

Answer:


b•mobile Communications Sdn Bhd became Brunei’s first 3G mobile service provider. Better known as b•mobile, offering a comprehensive portfolio of services to individual customers as well as business customers. b•mobile introduced the ranges of postpaid and prepaid plans to suit the varying needs of the subscribers. b•mobile made history again being the first in Brunei to commercially launch 3.5G technologies, highlighting the premium technology of Mobile Broadband. Better known as ZOOM! Broadband that is a need for customer especially the student. This Broadband user can access internet anytime, anywhere and everywhere also can afford and enjoy broadband speeds Internet connection on the move. However, the internet access is a bit lagging in certain area that might be the problems that can change customer priority.



The emergence of internet has opened a wide variety of avenues and information to customers which they can access from the comfortable home setting. Other than window shopping and booking tickets on the internet, customer can also access the internet for banking.

Internet Banking.

Baiduri Bank offers:

• an enhanced internet banking service and
• FAST, a payment and value-added services via the mobile phone giving customers extra convenience to meet their specific needs.

By giving the easier access to the customer this service also have a potential and risk of losses which

Hackers may intercept data and defraud customers, Customers will be more vulnerable to phishing, Customers are compelled to have computers at home, Internet access and computers skills, Easier for customers to mismanage their accounts due to the 24-hour service that will be available

Question 4:
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.

Answer:

Customer-centric Web site design is very  is extremely important to your customers. For the customer they only care about what is important to them – getting whatever information, services, or products they came to your site for.  If they can’t find what they’re looking for, they’ll simply go elsewhere. Meaning that customer-centric design is designing something that what customer wants,which makes it easier for them to achieve our goal.Customers who can find what they’re looking for are much more likely to make a purchase or return later for more information and services.  Most importantly, they’re likely to recommend you to their friends and colleagues, which is one of the most powerful ways to increase sales.

 

However, it is very difficult to accomplish a customer centric web design, which sometimes the designer it self designing the way they want not the way customer needs. They must understand that attracting customer is very crucial to gain profit for your business but the right amount of content is difficult to achieve as most customers are impatient on the web and will not wait around to find the correct content they are after. This is where it becomes hard to find the right balance in order to achieve a customer centric website design.

Question 5:
Promoting products on the Web is different from using mass media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell fishing-rod. Write one paragraph about each approach (mass media, personal contact, the Web). In each paragraph, explain the advantages and disadvantages of the approach for the fishing rod Web business.

Answer:

Mass Media:

Mass media is very important for promoting your products. There are various effects of mass media on the society. It can influence something positive and negative influences to the audience.However, it also depends upon the way audiences perceive things.Mass media in terms of advertising, marketing and as a medium broadcast is a popular way to promote your products. Since mass media is used to communicate and interact with people from various walks of life, it can often result in a conflict of options. Print media (magazines, newspapers, brochures, press releases, newsletters, etc), electronic media (television, radio etc) and the Internet are all part of mass media. In addition, there's is pros and cons using mass media. Its most preferable to broadcast your product by television, which people can view the products clearly. My own opinions, television, movies, internet and the radio are some of the best forms of promoting your products.

Personal Contact:

There is many way to run a business, in other hand, to run a small business personal contact is much more extremely a better way to grow and promoting your product effectively. This is because when we say about personal contact it refers to any association a person have with another person. The Customer can question more further,  if they have any doubt about the product it self. Personal contacts enable you to develop an understanding to how you could use contacts to properly entire your business.Unfortunately, selling product either from door to door or individually it might sometimes end with loss in car fuel if the customer rejected the product and the loss of customer trust on where the product come from.   

Web:

to promote a website is the best way for those wishing to start their business. regularly update the website and make it more attractive to attract the attention of customers to continue to visit the site